Michael Kors bets on Chinese photo sharing app ‘In.The execution, launched for Chinese New Year, sees 10 branded ‘stickers’ created for the brand that users can add to pictures and personalise content with. It’s the first time Michael Kors has partnered with a photo sharing app in this way, according to the brand. It sees a globetrotting monkey celebrating the Lunar New Year in cities around the world, the creative of which is also being used on other platforms such as Instagram.



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