KARDASHIAN WEST TIPS. HOW KIM KARDASHIAN WEST TREATS HER HAIR.Between daily blow-drying to avoid frozen strands and the moisture-depleting radiators in homes and offices, our hair barely survives the cold. Kim Kardashian West understands the struggle. “Keeping your hair shiny and soft in the winter can be difficult!” she recently wrote on her website. Since heat styling and hot water are known enemies of moisture retention, avoiding both is an easy solution. For her part, Kardashian West explains that she keeps her lengths healthy and hydrated by only shampooing twice a week using gentle formulas like Leonor Greyl Repairing Shampoo. Between washes, additional moisture can be imparted through at-home masks (Kardashian West reaches for Rodin Luxury Hair Oil and Carol’s Daughter Monoi Repairing Hair Mask, among others) and frizz-fighting styling creams. At the very least, we’ll take her example as an excuse to avoid wet hair in subfreezing temperatures.